This is hands-down my favourite mascara! It adds just enough length and volume for everyday use and doesn't clump, flake off or irritate my eyes because it's formulated to be pH balanced for eyes. Plus, it comes off easily, so there's no struggle when you're bleary-eyed and ready for bed. At $14 a pop, it's also one of the more affordable natural mascara brands on the market – but doesn't skimp on quality. I love that you can layer it, so a swipe or two gives me a demure daytime look and few more take me through evening plans or television appearances.
This Manitoba-based company uses all natural Vegan and gluten-free ingredients, including olive oil and rice bran wax!
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